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QUARZEL
Jl. Leuwi Panjang No.60, Bandung City, West Java.
Since 2006, Quarzel has been committed to providing affordable, premium quality camera bags with a 3-year warranty. Designed to support photographers in a variety of situations, Quarzel bags are suitable for both urban and outdoor use, ideal for those interested in landscape, wildlife, urban or street photography. With good reliability, ample storage space, and a wide range of variants from sling bags to backpacks, Quarzel is a great choice for photographers.
AISAS MODEL
Using AISAS marketing methods that employ the mediums of illustration, photography and videography, Quarzel is committed to reaching a wider audience beyond the niche community. Our communication style is inspired by urban street life, emphasizing our commitment to product excellence and reliability. In all seriousness, we announced our 3-year warranty, giving every photographer peace of mind. Through this brand activation, we aim to increase brand awareness, strengthen our identity, and expand our reach to all individuals who share the same passion for photography.
ATTENTION
An Instagram story design was created with the aim of introducing Quarzel as a quality camera bag brand. The feed was organized to convey Quarzel's advantages, such as the 3-year warranty and local origin. Meanwhile, a thank-you video went out to Quarzel's loyal customers for providing video reviews, followed by an official video introducing Quarzel's flagship bag, the Motive.
INTEREST
To improve the user experience, it is necessary to create an attractive frame design for Quarzel's product catalog feed. The design should be neat, have brand characteristics, and be more informative in order to attract customers. In addition, it is also important to design exclusive packaging for each bag purchase, so that it can add a premium impression to customers. Thus, not only is the product eye-catching, but also the packaging provides an alluring added value for consumers.
SEARCH
The promotional design will include a Quarzel product catalog with clear and attractive specifications. Direct links to Instagram accounts, e-commerce, and websites will be included for easy access. In addition, testimonials from photographers and content creators who have used the products will be promoted to build trust with potential customers.
ACTION
Created a highlight post notifying that Quarzel products can be purchased on e-commerce and websites.
SHARE
Making merchandise such as tumblr bottles, lens pouches, and totebags. Every purchase of a Quarzel bag will receive a White Balance Card strap design as a special gift.
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